Science, safety, seaweed and how to deal with misinformation.
Company executives may feel a scientific study gives a misleading view of their food product. Researchers may feel the study contains information about an ingredient that needs a further explanation or even a correction. A response may seem necessary, but consider the investment.
“It takes about 20 papers to correct a negative,” said Roger Clemens, Ph.D., an advisory council member for FMC Corp., Philadelphia. “A tremendous amount of work and money and time goes into correcting
something that’s negative in the social media or even in a scientific publication.”
Industry efforts have defended such ingredients as high-fructose corn syrup, caramel color and aspartame. Now, FMC Corp., which made $3.28 billion in sales in fiscal year 2015, is sticking up for carrageenan, seeking ways to convince consumers and food companies that the red seaweed is safe when used as a food ingredient. Published work already has appeared in a scientific journal and a consumer web site.
Read more from the source: foodbusinessnews.net